Chatsworth, California – Robert Serrano has been hired as Ganesh Machinery’s new president, effective January 16, 2017. The appointment follows the recent promotion of former President Harvinder Singh to CEO of Ganesh Machinery. The organizational change allows Serrano to advance and guide Ganesh’s overall growth strategies.
“As Ganesh expands, our team continues to evolve. Robert’s vast experience in the machine tool industry brings a different perspective needed for an expansion of this size. His experience building dealer networks in such a niche industry is impressive and we’re excited to see him in action. We’re thrilled to have him on board and have him lead our growth efforts,” Singh says.
Serrano has more than 27 years of experience working in the OEM machine tool industry with a proven track record of success. He’s worked for several major manufacturing players such as Method’s Machine Tools, where he implemented a sales growth strategy that brought the marketing and sales goals to fruition. He led his team in developing tactics to spread the company’s presence throughout the West Coast to increase brand awareness. In addition, he has managed key customer relationships, built and executed growth plans, assembled dealer networks, implemented manufacturing training programs, and increased revenue.
About Ganesh Machinery
Founded in March of 1985 with only a 1,200 sq. ft. facility, Ganesh Machinery has since grown into an industry powerhouse with a 15,000 sq. ft. facility, supported by a 40,000 sq. ft. warehouse. They are dedicated to excellent customer service with an emphasis on building and maintaining customer loyalty. They have sold and serviced machines to over 12,000 machine shops, technical schools, and more. They have a 4,000 sq. ft. showroom, fully stocked parts room, and an in-house training center.
Source: Ganesh Machinery