Reflecting changes the company has undergone since it was acquired in December 2018 by Triton Partners, SKF Motion Technologies launches a new name and branding effectively immediate: Ewellix: Makers in Motion.
Pronounced Eve-liks, the company will build on its reputation as a leading development partner and manufacturer of advanced linear motion and actuation products and solutions, while focusing on the current and future technical and commercial challenges faced by its customers around the world.
Daniel Westberg, the CEO of Ewellix, says, “After 50 years’ operating as part of the SKF Group, we have a distinguished heritage. Today, with a new name and the backing of Triton Partners, we offer a unique combination of engineering skills, applications knowledge, and product technologies, backed by significant investment, for a single common goal: the exclusive focus on the development of transformative linear motion solutions that empower customers throughout industry to reach new heights in productivity, performance, energy efficiency, and profitability.”
Ewellix will focus its activities on a number of core areas: medical equipment; industrial automation; and mobile machinery – all with enhanced value created through sensor technology and data analytics.
Country Manager for the United States, Tarek Bugaighis, says, “The launch of Ewellix represents the start of a new journey for the company. We have a proud heritage and a very strong team and product range. As Ewellix, we have the independence and flexibility to be able to respond even faster and more efficiently to the needs of our customers across industry. Not only that, but we now have greater freedom at a local level to innovate, apply fresh thinking, create new business models and use our skills, experience and resources to help customers develop ever more effective solutions to the challenges facing industry, today and in the future.”
Ewellix has nine advanced manufacturing centers in Europe, North America, and Asia, more than 1,400 employees, and 16 sales and customer service locations.