The developer of the QwikChange method of workholding for CNC machining, Chick Workholding Solutions has a new corporate identity, including a new logo. The company says the new identity comes because it is aligning its core fundamentals of innovation, efficiency and customer support.
Paul Swann, Chick president, notes that the new logo - three concentric letter C's - refers to specific company objectives. "Our goal with the new identity is to bring Chick's core competencies to the forefront and allow the products' quality and features to speak for themselves," he says.
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