GIE Media Inc., publishers of Today's Medical Developments, Aerospace Manufacturing and Design, Today's Energy Solutions, and Today's Motor Vehicles and Hannover Fairs USA thank all the submissions we received for the Social Media Awards contest and want to congratulate the winners this year.
Best Use of Twitter
Heimatec Inc. (twitter.com/Heimatec)
Heimatec actively promotes its business on Twitter with captivating content to boast its products and services. The site offers thought-provoking multi-media messages, and search engine optimized hashtags for deeper visitor engagement.
Best Use of Facebook
igus Inc. (www.facebook.com/igus.inc/?ref=ts)
igus provides clever content to its Facebook friends, promoting business activities and product launches to effectively drive visitors back to the company’s main website. igus uses multi-media in its posts, creating industry buzz and stimulating visitor conversations.
Sandvik Coromant (www.sandvik.coromant.com)
Earlier this year Sandvik Coromant rolled out a new search function on its website, dedicated to improving user experience. Now, visitors can easily and quickly navigate the site based on key categories such as knowledge, industry solutions, services, and videos. In addition to optimized visitor understanding, the site’s reengineered Metal Working World blog provides relevant case studies giving other manufacturers unique insight to how different companies are succeeding in the globally challenging marketplace.
Most Engaged LinkedIn Group
Festo US (www.linkedin.com/company/festo-usa)
Festo USA is constantly updating its LinkedIn account, achieving an all-star networking rating. The company engages visitors by promoting its highlights, innovation and technology, and products, linking content back to its main web page to increase visitor traffic.
Okuma America Corp. (www.myokuma.com)
Okuma’s industry leading App Store allows visitors to open possibilities through integration with evolving generations of software and hardware. The company’s industry standard suite of apps includes the revolutionary, open architecture OSP-P control, allowing users to download (and create) apps to enhance productivity.
NSK Americas Inc. (https://nskamericas.wordpress.com)
NSK’s Motion and Control blog offers industry insight through case studies and best practices using the company’s products for optimum visitor engagement. The blog’s content tackles hot button issues, advancing the motion control industry.
Best use of video
Fanuc America Corp. (www.youtube.com/user/FANUCRoboticsInc)
Fanuc is consistently producing videos of real-world product applications that include explanations of the challenges the company is facing and the ways it uses technology to accomplish goals to inform and engage its visitors.