Arterex unveils unified brand identity

The strategic move simplifies engagement, strengthens brand recognition, and reinforces the company’s position as a cohesive, end-to-end partner for medical device innovators.

A map showing business locations across the world

CREDIT: ARTEREX

Arterex, a global contract medical device design, development, and manufacturing partner, announced the evolution of its brand identity, reflecting the company’s continued growth and commitment to delivering integrated, high-quality solutions to customers worldwide.

As part of this evolution, Arterex’s North America-based operating divisions will transition to operate under the Arterex name and visual identity, creating a unified presence across the region. This move simplifies engagement, strengthens brand recognition, and reinforces Arterex’s position as a cohesive, end-to-end partner for medical device innovators.

In Europe, Arterex’s Italy- and Ireland-based operating companies will retain their established local brand identities, reflecting their deep regional heritage, longstanding customer relationships, and strong regulatory reputations. These businesses will continue to operate as integral members of the Arterex group, fully aligned with Arterex’s global quality systems, operational standards, and strategic direction.

“This brand evolution is intentionally regional and customer-driven,” says Jeff Goble, CEO of Arterex. “In North America, a unified Arterex brand brings clarity, scale, and speed. In Europe, our operating companies have earned exceptional trust under their existing names, and maintaining that equity best serves our customers.”

By consolidating branding across North America, Arterex enhances consistency, reduces complexity, and enables customers to more easily access the full breadth of the company’s capabilities. At the same time, Arterex’s European businesses remain empowered to leverage their strong local identities – now clearly endorsed and supported by the global Arterex platform.

“This transformation is more than a visual change,” Goble adds. “Whether operating under the Arterex name or a long-established local brand, every customer receives the same commitment to quality, innovation, and collaboration – backed by the full strength of Arterex.”

Arterex operates 16 state-of-the-art facilities across four continents and employs more than 2,100 professionals worldwide. The company provides comprehensive design, development, engineering, compounding, extrusion, injection molding, blow molding, metals processing, tooling and mold building, and advanced assembly services to leading medical device and life sciences companies.