Dental implant market innovations are those that position the vendor companies to meet aesthetic demands and increase clinician productivity. Positioning for profitable business patient care delivery can be challenging for clinicians. Tooth loss, gum and bone disease affect millions of people worldwide, on every continent, in every age group. Globally, several hundred million people are missing one or more teeth. More than 40 million people are fully edentulous in the Western developed world. These numbers are substantially higher in Asia, Africa and other parts of the world.
For 2008 the global dental implant market was 2.3 billion Euros. The market for crowns and bridges is 3 billion Euros. These estimates size the opportunity of the global restorative and esthetic dentistry market. Nobel Biocare is the clear market leader in this market. The outlook for 2009 is one of a demanding market environment. Deteriorating economic conditions in most markets continue to impact dental implant markets because consumers have less discretionary income. Visibility in economic recovery time remains low.
One of the most active and important current areas of research and application of nanotechnology is in the field of life sciences and healthcare. Many industry and business analysts now expect nanotechnology to revolutionize the pharmaceutical, medical devices, diagnostics and imaging sectors with annual markets of billions of pounds likely within five-ten years.
According to Susan Eustis, lead author of the study, "Nanotechnology has begun to impact the dental implant market in a dramatic manner. By increasing the complexity of the surface topography with the addition of nano-scale calcium phosphate (CAP) crystals new capabilities are available to clinicians. Surface topography plays a determinant role in the bone bonding phenomenon."
Through a discrete crystalline deposition (DCDT) Process in which nano-scale crystals of calcium phosphate are added to the BioMet 3i OSSEOTITE® Dual Acid Etched Surface, a topographic complexity at the sub-micron scale is established. Changes in the surface improve healing and represent dramatic breakthroughs in technology.
Smaller market participants are active in their national markets and compete mainly on price, with limited investments in R&D, training, education, marketing and sales. In countries like Brazil, Russia and India these companies hold over 50% of the market. With the Internet evolving as a channel, larger participants gain market visibility and strategic advantage on return on investment for the dentist. Expanding use of dental implants by dental surgeons and general practitioners indicates a growth market as soon as consumer confidence is stabilized.
Markets for dental implants at $3.4 billion in 2008 are anticipated to reach $8.1 billion by 2015, growing in response to demand for better teeth worldwide. The technology is achieving a maturity level that makes the implants last longer and work in a more reliable manner, stimulating demand from an aging population. This market is poised for rapid growth as soon as the global economy recovers. The technology is more mature, leading to implants that last longer.
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