Among adults 70 and older with hearing loss, fewer than one in three (30%) who could benefit from hearing aids has never used them, according to the National Institute of Deafness and Other Communication Disorders (NIDCD). Even fewer adults 20 to 69 (approximately 16%) who could benefit from wearing hearing aids have never used them. And there’s a large contributor to this – cost.
Dr. Sreekant Cherukuri’s life’s work has been bringing this traditionally expensive necessity to the masses at an affordable price with his company, MDHearingAid, which also caters to younger individuals with hearing problems, providing more aesthetically pleasing product designs. Today’s Medical Developments (TMD) sat down with Cherukuri to talk about his company, founded in 2009, and how he achieves these low-cost hearing solutions through research and development (R&D) and manufacturing.
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