Genevieve Swiss Changes Name, Logo

Founded in 2002 as Genevieve Swiss Industries, Inc to market tools and accessories for Swiss type machining and advance small parts manufacturing, effective immediately the company will market itself as “GenSwiss” as expressed with its new logo.

“Over the years, using the domain name ‘genswiss.com’ and with our customers and our own personnel referring to us and our products as ‘GenSwiss’, it became a very logical to go forward with ‘Gen Swiss’ as our new brand identification.

It captures the core of who we are, with our exclusive marketing relationships with PCM, Utilis and others. We provide a wide spectrum of tools, accessories and solutions for manufacturers and job shops using Swiss type machine tools. That’s “GenSwiss,’” says Jim Gosselin, founder and president. All company documents, website, literature, trade show signage will lead with the new logo while “Genevieve Swiss Industries, Inc” remains as an administrative element.

Genevieve Swiss Industries, Inc. provides specialized tools, accessories, application and process assistance for Swiss Type machining and small parts manufacturing. Products include PCM Rotary Broaching tools, tool holders for Citizen Machines, Star, Maier, Nexturn, Okuma, VDI, Swiss made slitting saws and arbors, polygon and hobbing tools, magnetic finishing and deburring systems, Swiss collet sleeves and chucks, thread whirling attachments, high speed spindles for CNC Swiss machines and premium cutting oils.