National Robotics League, LoSasso fight the manufacturing skills gap

Chicago, Illinois – At the National Tooling and Machining Association’s (NTMA) Fall conference, LoSasso Integrated Marketing unveiled a platform of web-based tools designed to help member companies build their local talent pipeline through the association’s flagship educational program, the National Robotics League (NRL). The work is the result of $25,000 of free marketing services the agency pledged to donate to a worthy non-profit as part its 25th anniversary.

The fun and excitement of combat robots has proven a successful way for manufacturers to build relationships with schools and get students excited about manufacturing. The NRL’s charge to LoSasso was to help recruit these manufacturers and job shops to advise local student teams in the design and construction of battle-ready robots for competition.  

“Only manufacturing companies are able to truly train the next generation of workers and change the perceptions of working in the industry, making them vital to the process and the NRL,” Bill Padnos, director at NRL said. “The new landing page and downloadable toolkits will dramatically help getting businesses involved. Thanks to LoSasso for generously sharing their time and deep understanding of communicating in our business.”

While presenting the new resources to NTMA members in St. Louis with Jamie Goff, senior account manager, Scott LoSasso, the agency’s president, explained that the project was one near and dear to him and his employees. 

“The topic of the manufacturing skills gap is deeply engrained in us because it directly affects many of our clients,” LoSasso said. “When those in the industry – as well as educators and parents—get involved in helping young people see manufacturing as a viable and exciting career path, everyone wins. That’s what we’re trying to encourage through our work with NRL.”

The agency received nominations for organizations around the country. Agency employees voted and chose the NRL as its winner – in part thanks to the agency’s rich history in the manufacturing and metalworking industries.

Source: LoSasso Integrated Marketing