UPM Additive rebrands to UPM Advanced

United Performance Metals (UPM) has rebranded its additive manufacturing location, UPM Additive Solutions, to UPM Advanced Solutions. This change marks a significant step in the evolution of the division, reflecting its growing capabilities and commitment to providing cutting-edge material solutions to industries worldwide.

With this rebranding, UPM Advanced Solutions expands its focus to encompass a wider range of advanced materials and services designed to meet the needs of rapidly evolving industries such as aerospace, medical, energy, and more. While additive manufacturing remains a cornerstone of its expertise, the new name emphasizes the division’s ability to offer innovative solutions beyond traditional additive applications.

“This rebrand is more than just a name change,” says JJ Johnson, GM of UPM Advanced Solutions. “It symbolizes our commitment to solving complex challenges for our customers by leveraging advanced materials, processes, and expertise. We’re excited to take this next step in our journey to provide comprehensive solutions to the industries we serve.”

What this rebranding means:

• Expanded Expertise: UPM Advanced Solutions now offers a broader range of materials and services to support advanced material applications.
• Enhanced Capabilities: With continued investment in technology and innovation, customers can expect cutting-edge solutions tailored to their needs.
• Same Trusted Team and Quality: While the name is new, the team and commitment to quality remain unchanged.

The rebranding took effect February 19, 2025.